Stay Fresh with Summer Whites

As the summer sun starts to shine, the full-fledged white-on-white look is now showing up in full force. These entirely white outfits have a wonderful balance between sophisticated and relaxed. Depending on which white pieces make up the look, white-on-white summer outfits can work for a beach holiday, a summer dinner or even an office look.

White on white clothingDuring our shopping trips to Italy, the buying team at Goose Island is seeing more and more of the classic white summer pieces; like linen dresses, jackets and wide-leg pants and crisp cotton shirts and shorts but what has been different with this year is the abundance of romantic looks. Like lace tops and embroidered tops and tunics matched with floaty layered skirts and topped with a white hat.

The white-on-white look can be even more stunning by introducing a splash of colour. This could be a band or floral pattern on a hat, brightly coloured shoes or sandals or a darker t-shirt or camisole under your white top.

White dresses Rules for Wearing White

There was a time when people living in the USA stuck to the rule that white clothing was only "allowed" between Memorial Day and Labour Day. This concept is very out-of-date and still only practised by older people living in the far Southern states.

With the modern day emphasis on style being more of an individualised concept than of people blindly following advice without knowing the original basis, you might feel there are no hard-and-fast rules to follow when it comes to fashion. Still, if you're more of a traditionalist and afraid of showing up wearing the wrong thing at the wrong time, we’ve come up with some helpful hints on when and how to wear white.

It’s best not to wear a white dress to a wedding: this is one ‘rule’ that most fashionistas seem to agree on. The only woman who should wear a white dress to a wedding is the bride. It's fine if your ensemble has white in it, but head-to-toe white for anyone but the lady exchanging vows is generally seen as a no-no.

White tops If you’re planning a visit to a tropical environment, white clothing is virtually a necessity, even in winter, especially if the temperatures are constantly around 80 degrees. You can pull off cute summer dresses in white or light colours year-round and no one in a hot climate will bat an eye.

Wear the right shoes with white. Heavy black pumps paired with lightweight white dresses can be an odd combination. If you wear a white dress in the spring or summer, better options include natural toned or white sandals. If you choose to wear white in autumn and winter, brown shoes still look better than black (and for sticklers to the rules, white shoes should never be worn after Labour Day which is the first Monday in September.

White linen trousersIt’s best to avoid white clothes in city environments: For anyone who lives in a bustling city and relies mainly on public transport, wearing white clothes is courting disaster. Between the underground, metro, taxis, dirty seats and puddles, it would be a miracle for a white dress or trousers to make it through the day unscathed.

For a full selection of the luscious white designs that Goose Island has introduced to the Spring and Summer 2016 collection, visit our website at

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