Fashion Tips to Keep You Cool and Fresh this Summer

Nobody wants to be a ‘sweaty Betty’ during the warmer summer months but how do you keep cool and fashionable all at the same time. 


 When the buying team at Goose Island go on the hunt for summer styles, they always bear in mind the key factors that will ensure our customers remain stylish even in the soaring sun.   We’ve prepared some guidance to help you to choose the clothing that will ensure you keep your cool in the hot weather.


Wear Loose Clothing


Summer maxi dress You should always keep your clothes loose, and the looser the better. The less fabric you have actually touching your body, the cooler you will be. Believe it or not, a loose and and flowing maxi dress will keep you cooler than a pair of shorts and tight fitting t-shirt.

Avoid flimsy fabrics if you don't want your clothes to stick to your body. Lightweight fabrics are great for hot weather, but they need to have a little structure, like our polka dot silk top,so that they don't just cling to your body the second you start to perspire. 


 You can also layer with lace which is a great summer fabric and you will be able to feel every glorious, cooling breeze.Check out our Gypsy flower lace tunic for a fabulous, summer look.


Natural Fabrics


Summer cottong shoulder topChoose clothes in natural fabrics. Cotton for instance, is much more breathable than polyester or rayon. It's also better at absorbing perspiration and dries faster, which means you won't feel sweaty as long as you would if your clothes were made of synthetic fabric.  We sell a wide selection of styles in cotton and lace including a cotton embroidered Peek-a-Boo shoulder top, available in pink, white and blue.


Bring shade with you wherever you go by wearing a wide-brimmed hat or carrying a lightweight, woven scarf in your bag. Drape the scarf over your shoulders or head whenever you feel like you are getting a bit too much sun. It's so lightweight that you'll barely feel it. Promise.


Cover up to protect your skin from the sun and keep cool. Direct sunlight not only damages your skin, it raises your body temperature.  Kaftans are a great way to keep cool and covered up at the same time. 


Light Accessories

Wear as little jewellery as possible. Earrings are fine because they don't really touch much of your skin, but necklaces, bracelets, and rings can often be more trouble than they're worth once temperatures start to rise.


Lightweight chains stick to your skin, heavy necklaces trap your shirt against your chest, metals get hot, and bracelets cover your wrists, which are a major cooling point on your body.  You can brighten up your outfit with lighter accessories such as flower hair garlands or pretty hair clips instead of clunkier items.



 For more ideas on Goose Island’s Made in Italy Summer fashions, visit



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