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Have a White Hot Summer with Goose Island

White is one of the most popular fashion colours during the summer months but some ladies find the wearing white a bit daunting.   White can actually be one of the hardest shades to wear in summer; it stains easily and tends only to look really good if you have a tan.  However, at Goose Island, we know what our ladies love and that includes flattering and easy-to-wear white fabrics like cotton, lace, silk or linen.  So we’ve put together a selection of designs for a stylish wardrobe of summer whites. It’s not always easy to know which shapes and styles you should be wearing to look your best in this tricky shade.  Our white cotton daisy tunic is the perfect,...

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The Benefits of Wearing Linen in Summer

For many years, linen has been a popular summer fabric among men as well as women. Think back do the days of Imperial India when this poplar fabric was a must for the Brits facing the soaring tropical heat day in day out. The main benefit of wearing linen clothes in hot weather is the coolness they provide. Thanks to the weave and fibres used linen fabrics means they stay away from your skin allowing better airflow over your body. Linen is a “stiff” fabric and is less likely to cling to the skin; when it billows away, it quickly dries out and becomes cool again.
 Clothes made of linen possess high air permeability, which allows air to flow through...

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