Could One Size Be the Best Fit for Fashion Conscious Women?

They say there's no one size fits all when it comes to fashion. However, with the rise of one size clothing we think this may need some rephrasing.

Are women getting more frustrated by store sizes?

I’m often left frustrated when I look forward to a shopping day and have to endure somehow being a different size in each different store, and sometimes even buying different sizes in the same store! This has always made me very reluctant about online shopping, as it seems you never know what you’re going to get even when ordering your usual size!

This seems to be a common theme amongst women these days when speaking to family and friends who have the same issue. How is it possible that I'm buying a size six skirt, along with a size 12 jeans in the same store?

It's common practice that we shouldn't be basing our confidence on the size we are wearing on that day - but I can't help feeling disheartened having to buy a different size each time and supposedly increasing by two dress sizes from one door to another.

One size gives us the opportunity to scrap our sizes! It's about the person wearing it and our size doesn't define us.

Goose Island Dresses

Why is one size fashion on the rise ?

One size fashion is on the rise and for good reason. It’s the perfect way to stay stylish without spending hours in a dressing room trying to find the right fit and a chance to skip the changing room fear.

Plus, you don’t have to worry about buying multiple sizes and returning anything that doesn’t fit. Which is a definite plus for me as returning items is a life chore for me!

In my experience, one size clothing has also pushed me to try out different styles and different ways of wearing outfits that I wouldn't necessarily have the freedom to do with sized clothing. It has given me that push I needed to experiment more with different ways I can wear things.


I must admit I was sceptical at first when first delving into one size clothing, and as a petite size - surprised at how much of a better fit I got with one size that I've always struggled to find in shops, even in the petite section.

At Goose Island we have created what we like to call a community of women instead of customers. Even launching our own "friends of Goose Island” Facebook page.

Women from all different aspects of life, pear shaped, petite, tall, hourglass, all beautiful shapes and sizes and all with one very simple thing in common - we all get to wear the same size clothes and ditch the never-ending size stigma.

We all belong somewhere, and for our community it seems we all belong at the same website, with the same size clothes no matter our shape!

What are the benefits of one size ?

One size fashion is designed for comfort and fit. With innovative designs, we strive to create clothing that will flatter all shapes and sizes. The fabric used in each piece is made of high-quality material, so you can be sure that it will not only look good but also last a long time.

The cuts are flattering on whatever shape you are, making it easier than ever to find something stylish regardless of your size. We believe that 'one size fits all' shouldn't mean compromising on the perfect fit or style!

One size fashion is a great way to help promote sustainability in the fashion industry. By producing fewer garments that fit multiple shapes and sizes, brands can reduce their environmental impact by using less energy, water and fabric.

This approach also helps reduce the amount of textile waste generated from clothing production, as larger quantities of one-size pieces can be used instead of having to produce several different sizes.

Additionally, one-size clothing reduces transportation costs for customers who no longer need to order multiple items in various sizes in order to get a perfect fit. All in all, opting for one size fashion is an excellent choice for those looking for sustainable yet stylish wardrobe solutions! 

The positive environmental impact of one size clothing is definitely one of its benefits. By reducing the amount of clothing waste generated, this type of fashion helps to minimize our carbon footprint and keep landfills free from unnecessary textile waste.


On top of that, women can save money in the long run by not having to purchase multiple items in different sizes every time they need something new - one size fits all! The number of times I've put off investing in new clothes because of my ever-fluctuating shape can now be a thing of the past.

Plus, with such a wide variety of stylish pieces available for women in one size, there's no reason to compromise on style when you choose sustainable fashion. So why not opt for one size fashion? It's an excellent choice both financially and environmentally! 

Another benefit of one size fashion is its versatility. Not only can you save money by investing in pieces that fit everyone, but you can also share clothes and pass them down to family members or friends, regardless of their size. In a family full of women, the disappointment each time I'm not able to nab my sisters’ clothes for a night out and have had to buy the exact same thing in a different size!

This way, your favourite pieces can be enjoyed by others without worrying about whether they will fit them properly or not. What's more, if someone outgrows a piece, it can easily be passed on to someone else! One size fashion makes it easy to keep clothing sustainable for longer and reduce our environmental footprint, all while staying stylish and trendy.


With one size fashion, you can easily mix and match pieces to create a range of outfits. Create multiple silhouettes with just one piece - wear it as a dress or go for a more casual look by pairing the same garment with leggings or jeans. Change up your look in an instant by adding accessories like belts, scarves, and jewellery for maximum versatility.

You can even layer different pieces together to achieve an entirely new outfit every day! One size fashion is all about creativity and personalization; have fun experimenting with different looks until you find the one that best suits you. 

Is this the solution to the fashion industry sizing ?

One size clothing has revolutionized the fashion industry, offering a much-needed solution to conventional sizing issues. By eliminating restrictive sizes, these garments provide more freedom and flexibility for shoppers of all body types. Plus, one size fashion offers an inclusive approach to shopping that encourages people of all shapes and sizes to embrace their individual style.

As more retailers introduce one size options in their collections, customers are given greater access to fashionable pieces that make them feel comfortable and confident. With this added variety, shoppers are now able to find the perfect look without having to worry about fit or sizing restrictions. 

The growing popularity of one size fashion is inspiring a whole new generation of shoppers who can finally express themselves without having to conform to typical style rules. More women than ever are venturing into one size clothing because it allows them to showcase their unique sense of style in a simple and stylish way.

It's the perfect way to express yourself while feeling comfortable and confident in your own skin. With one size fashion, you have the freedom to choose the pieces that best suit your individual tastes without worrying about fit or sizing restrictions. So, if you're looking for an effortless way to make a statement with your wardrobe, then one size fashion is definitely worth exploring!

This is why one size fashion is quickly becoming the latest trend in women's fashion – it's all about finding a style that works for you and embracing it completely! So don't be afraid to take the plunge and try it out! Let us know how you find it!




1 comment

  • Jane

    Hi do you have anything that can fit length of a 4ft 7inc little lady

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may also like

View all
Example blog post
Example blog post
Example blog post